published to match the information on urban development and design Die Zeit No. 46 of 5 November 2009, the manifesto "Not in our name, brand Hamburg" slightly reduced in the artist against the anti-social policies of many cities to protest, understand the culture only as a lure for investors. Among the hundreds of signatories include musicians, writers and painters.
Here are some excerpts that illustrate the concerns and issues:
"A specter is haunting Europe, since the U.S. economist Richard Florida has laid calculated that prosper only cities where the 'creative class'" feel good ... Many European cities are competing today is to the settlement area for this "creative class".
For Hamburg, the competition between locations has now led to the urban policy more and more of a "City Image" subordinates. The idea is to put a certain image of the city in the world: the image of the "pulsating metropolis" that "offers a stimulating environment and excellent opportunities for artists of all stripes." A city-owned marketing agency ensures that the image as a "brand Hamburg" is fed into the media. They flooded the republic with brochures that will be free from Hamburg a consistent, socially Fantasia pacified country Elbphilharmonie and table dance, and jump Blankenese, agency life and art scene. Harley-Days in the local neighborhoods, gay parades in St. George, off art spectacle in the Port City, Reeperbahn Festival, fan miles and cruising Days: Hardly a week goes by without a tourist mega-event, the "brand-strengthening function is überehmen.
... We refuse to talk about the city in marketing categories. ... We will not sell for stupid. We do not help the neighborhood "position" as "colorful, brash, eclectic neighborhood, nor do we think of Hamburg on" Water, cosmopolitanism, internationalism "or whatever you can from" success building blocks of the Hamburg brand "incident .. ..
... We have already understood that we, the music, DJ, art, theater and film people who Small-horny-stores operators and one-another-life-bearer should be the counterpoint to the "city of the underground." We will provide ambience for the aura and the recreational value, without an urban location is no longer globally competitive. We are welcome. One page. On the other hand, the total redevelopment of urban space means that we - moving in droves, because there is less and less affordable and playable course - but we will be decoys.
... We say: A city is not a brand. A city is also a business. A city is a community.
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